In a nutshell, geo-targeting is a paid advertising strategy that is designed to target an audience within a specific area. This strategy plays a paramount role when it comes to creating our highly targeted, customised campaigns.
By using geo-targeting strategies with Google Ads and Facebook Ads, you can deliver your message to your prospective customers based on their geographical location.
Geo-fencing allows businesses to section off specific geographic areas to only communicate with devices existing within that space. Ads can therefore be served when individuals cross virtual boundaries..